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教研人员

教研人员
Associate Dean for Research

Innovation Adoption and Diffusion, Data-driven Marketing Strategy, Behavioral Analytics in Smart Mobility, Sustainability

Assistant Professor

user behaviour, customer engagement, live streaming, team diversity

Assistant Professor

Consumer Culture, Social Media and Consumer Behavior, Influencer Culture

Associate Professor

consumer psychology, compensatory consumption

Professor

Information Security and Privacy, The Digital Divide, Insider Computer Abuse, Employee Security Compliance

Assistant Professor

Behavioral cyber security, Information security education, training, measurement, User segmentation and psychological targeting, E-business strategy and modeling

Associate Professor

Operations and Supply Chain Management, Reinforcement learning, Reliability and maintenance

Executive Dean and Director of HeXie Academy

IS Project Management, Eco-Management, Business Model Innovation

Senior Teaching Associate

Fintech, Digitalisation, Cross-border E-Commerce, Policy Studies, Sustainability, Innovation Management, Management and Information Systems

Assistant Professor

Behavioral Opeartions, Humanitarian Supply Chain, Sustainable Supply Chain, Inventory Management

Associate Professor

consumer behavior, sensory marketing, neuro marketing

Assistant Professor

Marketing, Business Analytics, Transportation, Sustainability, Online Review, Artificial Intelligence